RESUMÉ

With 15+ years of experience in content production, strategy, localization, and project management, I’ve worn many hats, all within the same organization, collaborating closely with creative, marketing, sales, customer support, and international teams. I’ve also had the joy of developing educational animated content in Spanish, which has fueled my passion for making complex ideas engaging and accessible. What drives me most is bringing projects to life in a way that not only supports business goals but generates a tangible and lasting impact on society.

-Exponential growth of the Hispanic Market in the U.S. and Latin America through the production and localization of over 1,000 short films, quizzes, readings and other educational activities, for an educational platform. My work has impacted over 6 Million students and more than 15,000 teachers in the US, Mexico, Chile, Colombia, and Peru, amongst others.

-Design, creation, and management of a newsletter with tips and free educational material to support teachers and parents during the lockdown in March 2020, gaining over 20,000 subscribers in the first week and contributing to platform adoption by more than 60% of schools in the USA and Latin America.

CONTENT CREATION MANAGER

BrainPOP, NYC, 2019 - 2024

  • Strategically planning and coordinating the creation and localization of educational and cultural content at the headquarters in NYC, focusing on LATAM and making a broad regional impact.

  • Oversee content production workflows from start to finish—bringing together cross-functional teams and stakeholders to develop engaging, locally relevant site content that helped grow our Spanish-speaking user base significantly.

  • Committed to language quality by upholding high standards to ensure all final content was consistent, culturally relevant, on-brand, and easy to understand—keeping it fresh, engaging, and impactful for local users.

  • Drive copywriting initiatives for Spanish-speaking audiences across marketing campaigns, newsletters, and social media, collaborating with the marketing and sales teams to help build a vibrant, engaged educator community.

  • Developed and maintained the language strategy for Spanish content, offering regular feedback to ensure tone of voice, style, and best practices were followed—contributing to the recognition for high-quality localization.

  • Oversee the translation and localization processes, collaborating with internal and external translators, animators and voice actors across different time zones always keeping things running smoothly and on schedule.

  • Maintained clear communication with stakeholders to align content priorities, gather input from other teams, resolve conflicts, and support agile decision-making in a fast-paced environment.

  • Manage the LATAM content budget, coordinating with global priorities and adjusting funds to support the region’s unique needs.

  • Responsible for the Spanish versions of the website and mobile application, ensuring the correct functionality and content translation providing a great, easy and engaging user experience.

CONTENT PRODUCTION MANAGER

BrainPOP Latinoamérica, Mexico City,  2013 - 2019

  • Oversaw editorial and animation productions by monitoring and coordinating processes, taking full ownership of the final outcomes, and successfully creating more than 600 educational topics each comprising a short movie, quiz, readings and activities.

 

    CONTENT CREATION AND LOCALIZATION                                                                            

    BrainPOP Latinoamérica, Mexico City, 2009 - 2013

  • Created original content related to Mexican culture and history, and translated and localized international titles for audiences in Mexico and LATAM helping in the launching, development and positioning of the new product in Spanish. 

FREELANCE WORK

  • “Memo Rex: Crónicas de un Sueño Imposible”

Research, writing, content compilation, and proofreading for a book celebrating the 20th anniversary of Zoé’s album “Memo Rex Commander y el Corazón Atómico de la Vía Láctea”.

  • “The Lulennial: A Slight Gestuary”

Exhibition catalog

Translation, proofreading and quality assurance of the catalog in Spanish. 

  • Museo de la Cancillería 

Exhibition: “Repetición del Protocolo”

Research and compilation of the material to support the exhibition’s discourse in the history of Mexico’s foreign relations. 

  • “Ciudad de México, Ciudad Global”

Research and content compilation for a book about the role of Mexico City from a cultural, historical and international point of view. 

  EDUCATION

Bachelor’s Degree in International  Relations

UVM - Universidad Europea de Madrid                                                                                                                                                                          2006-2011

    CERTIFICATIONS

Diploma in Project Management

University of California, Berkeley                                                                                                                                                                                      2021

Creative Writing

Universidad del Claustro de Sor Juana, Mexico City                                                                                                                                                  2012

Foundation Degree in Art History

Kensington and Chelsea College, London

2005

COURSES

Photography

Academia de Artes Visuales (AAVI) Mexico City 2015

Film Appreciation

Centro de Capacitación Cinematográfica (CCC) Mexico City 2014

Script Writing

La Factoría del Guión                                                                                                                                                                                                      Madrid                                                                                                                                                                                                           2010